PROMOCIÓN TURÍSTICA
“Está muy lindo San Juan” fue premiada como Mejor Campaña Publicitaria en Turismo
La campaña “Está muy lindo San Juan” recibió el premio a la Mejor Campaña Publicitaria en Turismo durante la edición 2026 de los Premios Federales a la Industria Turística Argentina (FED).
La propuesta fue desarrollada por el Ministerio de Turismo, Cultura y Deporte de San Juan con el objetivo de promocionar los atractivos de la provincia y posicionarla como destino turístico en los mercados nacional e internacional.
Uno de los protagonistas de la campaña fue el actor y conductor sanjuanino Darío Barassi, cuya participación fue utilizada para difundir los paisajes, experiencias y distintos atractivos de San Juan entre nuevos públicos.
En representación de la provincia participaron de la entrega el subsecretario de Turismo, Juan Castañares; la secretaria de Cultura, Analía Vilches; la directora de Relaciones Institucionales, Daniela Golfieri; y la directora de Desarrollo y Productos Turísticos, Natalia López. Los Premios FED distinguen a destinos, empresas, instituciones, profesionales y experiencias vinculadas con la actividad turística de Argentina.
El certamen contempla iniciativas relacionadas con innovación, creatividad, calidad y sostenibilidad dentro del sector. La edición 2026 contó con 14 categorías, entre ellas Trayectoria en Hotelería y Gastronomía, Destino Destacado, Experiencia Turística, Comunicación Turística y Campaña Publicitaria del Año.
Según la información difundida, las candidaturas son presentadas por organismos turísticos y los ganadores son definidos por un jurado independiente integrado por periodistas especializados. Los Premios Federales a la Industria Turística Argentina son organizados por MS & Asociados, productora de Ciudadanos Viajeros y Enlace Turístico.
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